About Andrew.
Hi, I'm Andrew, a copywriter who brings you distinctive, authentically human messaging people will actually want to read. But draws the line at using anything AI might cobble together.
Short stories...
🔸 I was 10 when I made my first (unknowing) foray into copywriting by coming up with (to me) a more apt choice of words for a local building firm's strapline.
🔹 Home is Northampton - a town larger than some cities with a surprisingly rich history. Designated a 'New Town' in 1968, it's since doubled in size and is still expanding with ever more new neighbourhoods. Today, some 260,000 Northamptonians call it home, with a further 30,000 homes planned by 2043.
🔸 Working in publishing was the first job where I truly loved every minute. Only later to be surpassed by 12 fabulous years spent in direct mail marketing.
🔹 Then came something very different - freelance commercial landscape and location photography with a spot of magazine article writing alongside.
🔸 Becoming a copywriter was never part of a grand plan. Instead, it was more of an enforced adventure, one I still wish I'd set out on much sooner.
🔹 Webinars, books, and courses are always adding to my copywriting skills. I also stay up to date on all things AEC with an Architects' Journal subscription. And from reading other niche-appropriate materials.
On a lighter note...
🔸 I love custard. And, yes, you can have it with just about any pudding. Custard and ice cream, anyone? No? just me, then.
🔹 Inconceivable for many, I know, but I hate cheese. The only exception is a Dairylea triangle. Although I'm not entirely sure that counts as cheese.
🔸 I do like a good book, though. A whodunnit or a gripping spy thriller, a spot of 20th-century military history, or something laugh-out-loud-funny all make up the kind of books you'll find me reading the most.
🔹 Oh, and I also quite like tackling a crossword puzzle. Even cryptic crosswords, so long as they're not tooooo cryptic.
🔸 My interest in military history comes from my dad. As a result, you'll sometimes find me (and a mate) wandering around disused WW2 airfields and Cold War sites. Unique designs with a historical context are what make these old concrete defences, bunkers, and buildings such fascinating places to explore.
🔹 Lastly, why did I switch from pro photography to copywriting? Well, as bizarre as it may sound, my first (and last) attempt at doing the Long Jump aged 12 is at the root of it. Fast-forward to late 2017, and it was painfully obvious – in every sense - I needed to find something that wasn't such a physical struggle.
Copywriting ticked a lot of boxes. So here I am!
Now working with a whole range of new clients.
My varied copywriting portfolio includes projects for...
♦ Architects
♦ High-end contemporary and period design properties
♦ Garden (placemaking) design
♦ PropTech 3D Smart City modelling for sustainable urban planning and design
♦ Pro photographers
♦ Luxury outdoor clothing and country lifestyle brands
♦ Photographic studio
♦ Leading name in the world of commercial and DIY paints
♦ Marketing and PR agencies
♦ Upmarket online gardening retail brand
♦ Local authority planning officers
♦ Independent housebuilding and construction
♦ Cyber-security specialist
♦ Heritage/listed building restoration and renovation
♦ Independent property agent
♦ Designer watch, glass, and jewellery engraver
♦ Business Resilience services
♦ Fire safety products, systems, and fire protection infrastructure
♦ Security systems, security monitoring, and CCTV
♦ Photography-focused holidays, tours, and workshops
♦ Wellbeing in nature, and
♦ Heritage tourism
Thank you for your collaboration, Andrew, your work has been invaluable to us.
Christian Tagliavini, fine-art photographer, Switzerland.
Some extra (reassuring) bits you might like to know about...
🎯 I'm professionally trained and qualified with a Diploma (Distinction) in Copywriting. And a Diploma (Distinction) in Google SEO.
Both are Level 4 accredited courses through the College of Media & Publishing.
🎯 Alongside my photography work, I also wrote (and often illustrated) in-depth articles and short features for various UK consumer and trade magazine titles.
🎯 One title was The Countryman, where I was commissioned to write and illustrate ten multi-page articles for a major series - Best of British Gardens. These articles covered garden designs through history, their designers, and how visitors can enjoy exploring them today.
🎯 Besides the world of heritage gardens, I've also written on various other topics. These include photography (naturally), where I've written articles aimed at both professionals and amateurs. Plus, heritage travel, architecture, business, and history.
🎯 I'm a proud member of The Alliance of Commercial Writers (ProCopywriters' Network), the UK's largest membership organisation for 800+ commercial writers.
🎯 Plus, for your peace of mind (and mine), I'm fully insured with Professional Indemnity cover for £1,000,000 through Policy Bee.
🎯 And finally, my copywriting day rate is just £390. According to the ProCopywriters Survey for 2026 of the UK's copywriting industry, the average day rate has risen to £480.
Here's a more detailed look at my copywriting rates.
...with such a complex message, clarity was essential. You have succeeded where we had struggled, and the brochures and proposal documents you've written are pitched perfectly.
Gordana Mandic, Tyler Mandic Architects, Chelsea, London.
I'm a member of... Insured through... and Qualified too!
