Copywriting that brings places, spaces, products, and services to life.

A copywriter for when you need just the right words.

Specialist B2B and B2C copywriting services for clients within the UK's architectural, built environment, property, outdoor, heritage, garden, and photography sectors.

Hi, I'm Andrew Baskott, a Northampton-based freelance copywriter who brings a fresh perspective to your copy and content. Writing that brings places, spaces, products, and services to life - all crafted with a human touch and the essential words you're after.

Words that can...

• Simplify a complex message

• Paint a persuasive picture

• Engage, resonate and connect with your target audience

• Evoke a thought or a feeling

• Build trust

• Help you stand out from your competitors

• Tell your story

• Inspire even the mildly curious to act...

In short, whatever your message. Whatever your goal, I'll bring you compelling and persuasive copy and content that's...

• Carefully crafted for your ideal audience

• Easily understood - but not dumbed down

• Always engaging, and

• Never dull

Everything I write is crafted to connect and resonate with real people - your ideal audience. Not something the likes of chatGPT has managed to cobble together without feeling, thought or effort.

That's why I'd love the chance to work with you on your next copywriting project. So, if you're after copy with character and a human touch, tell me more.

After all, with the words taken care of you'll be free to focus on all the things you would much rather be doing.

Tell me more

I write engaging copy for clients from a host of sectors...

A modern suburban street scene of houses and low-rise apartments in Northampton.

UK Architecture, Built Environment, Placemaking, Urban Planning, Property, Design, PropTech...

Copywriting services for UK architects, built environment specialists, designers, urban planners, placemakers, PropTech, property developers, constructors...

For example, I've written distinctive high-end property marketing brochures for independent estate agents. Plus varied copy and content for architects, housebuilders, and 3D 'Smart City' planning and design platforms. I've also written about fire protection products, CCTV, and security systems.

I can also inspire and excite your clients and stakeholders with compelling architectural storytelling.

"...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochure and proposal documents you've written are pitched perfectly."

Gordana Mandic, Tyler Mandic Architects, Chelsea, London.

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Two people wearing waterproof outdoor walking gear on a pathway in an autumnal landscape.

The Great Outdoors

Copywriting for outdoor-focused products, services, people, and places. So, if the great outdoors shapes what you do in any way, I can write just what you need.

For example, my copywriting projects include writing on outdoor clothing and equipment, places to visit, outdoor leisure and lifestyle, plus well-being in nature.

I'd also love to work with organisations connected with nature conservation, bio-diversity, and the environment.

"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part covered too!"

Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands.

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Broadway Tower in the Cotswolds bathed in golden light to highlight my heritage sector copywriting.

Britain's Architectural, Historical, Industrial & Natural Heritage

Copywriting for the UK's heritage sectors – architectural, historical, industrial, and natural.

Crafting inspiring words for inspiring places is something I love doing, and have experience in writing copy for heritage tourism and gardens to visit in particular.

What are you after? Enticing and informative copy for an advertising feature? An SEO-friendly article? Or perhaps a glossy guidebook or brochure?

Whatever your story. Whatever your message, I'll find just the words you need to stir imaginations and inspire the curious.

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Flowers growing beside a white garden gate and stone wall with a glimpse into the garden beyond.

Gardens & Gardening

Copywriting for gardens and garden services are two more writing niches with an outdoor theme.

I've written copy for garden designers and soft landscapers as well as garden retail. And editorially about garden history and tourism with a multi-article magazine series on UK gardens to visit. All of which comes in pretty handy for writing copy for garden rooms, spaces, architecture, products and accessories.

So, wherever you fit within the world of gardens and gardening, I can help you with copywriting for brochures, web pages, case studies, and much more besides.

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Wildlife photographer with a tripod and camera gear beside a lake photographing the local birdlife.

Photography & Photographic Services

Copywriting for photographers and photographic services. Before entering the world of commercial writing, I worked as a pro freelance landscape and location photographer.

With twenty years' of professional photography experience, I'm the natural choice when it comes to writing copy for freelance photographers as well as for photography holidays, tours, and workshops. I'm also ideally placed to write for photographic studios and services, plus camera gear and accessories, too.

So, if photography is at the heart of what you do, let me find the essential words you need.

"Andrew ... your work has been invaluable to us."

Paola Bergamaschi, Studio Director, Christian Tagliavini Photographic Art Studio, Switzerland.

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Why do I write for such a mix of sectors?

It's not quite such a random choice as you might think. Instead, it's all down to photography. Before entering the world of copywriting in 2018, I worked as a professional landscape and location photographer.

Shooting stock and undertaking commissions, I supplied numerous editorial and commercial markets. I also worked with prestigious clients like the National Trust. From the very start, I specialised in photographing Britain's architecture, great outdoors, gardens, and heritage locations.

All subjects that genuinely interested me. And still do. So I decided to specialise in writing for clients operating in the same fields.

In a way, I'm still creating pictures - only now it's using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, products, and services to life.

Learn more about me here

Copywriting that brings places, spaces, products, and services to life.

Copywriting that brings places, spaces, products, and services to life.

A copywriter for when you need just the right words.

Specialist B2B and B2C copywriting services for clients within the UK's architectural, built environment, property, outdoor, heritage, garden, and photography sectors.