Andrew Baskott Copywriting
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Andrew Baskott Copywriting
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About Andrew
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Compelling content for all sectors helping shape our built landscapes.

Compelling content for all sectors helping shape our built landscapes.Compelling content for all sectors helping shape our built landscapes.Compelling content for all sectors helping shape our built landscapes.

Putting your ideas, plans, designs, projects, or services into meaningful words your audience can relate to and trust.

Find out more

Compelling content for all sectors helping shape our built landscapes.

Compelling content for all sectors helping shape our built landscapes.Compelling content for all sectors helping shape our built landscapes.Compelling content for all sectors helping shape our built landscapes.

Putting your ideas, plans, designs, projects, or services into meaningful words your audience can relate to and trust.

Find out more

I find just the right words for all kinds of people...

Persuasive copywriting with relatable storytelling for the UK's built environment specialists. Such as architects, placemakers, urban planners, constructors, LVIA consultants, AEC photographers, PropTech firms, property developers, estate agents, and heritage sector, to name just a few.

Hi, I'm Andrew, a Northampton-based freelance copywriter, here to find you just the right words to bring your ideas, plans, designs, projects, or services to life. Meaningful words that connect with the people you want to reach.


All done with a blend of persuasive copywriting and relatable storytelling.


Why copywriting with storytelling? In a nutshell, people love stories. Or put another way...


Story-led copywriting makes your messaging far more engaging and memorable than something full of jargon or facts and figures. Or, just as bad, AI-generated. A well-crafted story lets you speak to the head and the heart, creating a deeper connection with the reader. With just the right words, you can capture their imagination, inspire a sceptical audience, bring clarity to a complex subject, and so much more.


It's why I love what I do. And why I especially like working with clients who are helping shape our built landscapes for the better. Each playing a part in creating fabulous places for people and nature. And with original stories to tell.


If that sounds like you and you're looking for distinctive, carefully considered, and authentically human copy written with clarity and purpose, I'd love the opportunity to work with you.


That might be for...


🔹 Compelling architectural project storytelling (aka project descriptions)

🔸 Persuasive multi-page marketing brochures

🔹 Captivating web pages

🔸 Meaningful SEO-friendly blog posts and articles

🔹 Engaging eBooks

🔸 Informative and enticing advertising features...


Or something else entirely.


I can help with all of the above, along with other copywriting services too. So, if you're after persuasive, meaningful copy that sounds authentically you and not like something generically cobbled together by AI, let's chat.   

Get just the words you're after

Making things happen using the power of words.

A street scene of houses and low-rise flats, with roadside tree planting, in a Northampton suburb.

Copywriting for the UK's Architects, Placemakers, Housebuilders, Planning Consultants, PropTech, Property Agents, Property Developers...

I can help you with your architectural storytelling (aka project descriptions), web pages, blog posts, brochures and more.


I've written persuasive copy for UK architectural firms, urban planners, housebuilders, and 3D 'Smart City' digital modelling PropTech. And story-focused property marketing brochures for high-end modern and period design properties. Plus, B2B content for fire safety products, fire protection infrastructure, and CCTV and security systems, too.


"...with such a complex message, clarity was essential. You have succeeded where we had struggled, and the brochures and proposal documents you've written are pitched perfectly." 

Gordana Mandic, Tyler Mandic Architects, Chelsea, London.

Ways I can help you
A small landscaped garden square with seating in a low-rise suburban residential area of Northampton

Copywriting for UK Landscape Architects, Garden Designers, Landscape & Visual Impact Assessment Consultants, Garden Tourism, Garden services...

Writing B2B and B2C content for businesses connected with placemaking, the landscape, or gardens and gardening. 


I've written for garden designers and soft landscapers as well as for high-end garden retail. Plus, editorially about garden design history and garden tourism for UK magazine titles.


I'm also your ideal copywriter for project descriptions, web pages, blogs, eBooks and more for landscape architects and LVIA (Landscape & Visual Impact Assessment) consultants.


Plus, I can help you with copywriting projects relating to garden rooms, street furniture, and garden products/accessories, too.

Ways I can help you
Pro architectural photographer shooting an urban street scene at dusk using a tripod-mounted camera.

Copywriting projects for UK Architectural, Heritage, & Placemaking photographers, Photographic Services, Photography-focused Holidays, Tours & Workshops...

As a former pro photographer, I'm your natural choice when it comes to writing informative, engaging, and persuasive copy for architectural, heritage, or placemaking photographers. Writing that captures the vision and stories behind your work.


As well as writing copy for professional photographers, I've also written about specialist photography-focused holidays, tours, and workshops. Plus, photographic studios and services, too.


"Thank you for your collaboration [with our book project], Andrew. Your work has been invaluable to us."

Paola Bergamaschi, Personal Assistant to Christian Tagliavini, award-winning specialist fine-art photographer, Switzerland. 

Ways I can help you
Broadway Tower, a piece of heritage architecture in the Cotswolds, catching golden evening sunlight.

Copywriting services for Britain's varied Architectural, Historical, Industrial & Natural heritage sectors.

Crafting inspiring words about inspiring places is something I love doing. In particular, I have experience in writing enticing copy for heritage tourism and country-house gardens with great stories to tell. Plus, heritage architecture photography.

  
I'm also ideally placed to write compelling story-focused copy for heritage-sector architects, heritage planning and design consultants, and other built landscape heritage specialists.


"...forty years of life and work summed up in one thousand words. That's quite an achievement, Andrew, and it reads beautifully, too."

Frank Lawley, Herterton House Gardens, Northumberland. 

Ways I can help you

Why do I have such a mix of copywriting niches?

Well, it's not quite such a random choice as you might think it is. Instead, it's all down to photography. Before entering the wonderfully varied world of copywriting, I was a freelance commercial landscape and location photographer. Complementing this, I also worked as a freelance editorial writer, writing (and often illustrating) in-depth articles and short features for several UK consumer and trade magazine titles.


From the very start, I specialised in photographing Britain's distinctive architecture, natural landscapes, gardens, green spaces, and heritage locations. All subjects that genuinely interested me. And still do.


My main focus was on shooting stock for use in numerous editorial and commercial markets. But I also worked with prestigious clients like the National Trust. While I'm no longer a working photographer, many of my stock images are still held by several leading picture libraries. Meaning my work continues to be licensed for editorial, commercial, and marketing purposes worldwide.


I may no longer be a pro photographer, but I am still creating pictures. Only now it's with words rather than a camera. With just the right words, I paint persuasive pictures to bring your places, spaces, projects, or services to life.


So, get in touch and let me find just the right words for your next copywriting project.


Or perhaps you would...

Like to know more about me first?

If you’re after copy with character, charm, and impact, Andrew is your man.

Lucy van Biljon, Lucidity Writing, Salford, Manchester.

I'm a member of... Insured through... and Qualified too!

My ProCopywriters membership badge (Pro Member) - The UK's Alliance of Commercial Writers.
My Policy Bee (insurance) badge. I have Professional Indemnity cover for £1,000,000.
My Level 4 Diploma badge (Distinction) for Copywriting with the College of Media and Publishing.
My Level 4 Diploma badge (Distinction) for Google SEO with the College of Media and Publishing.

All written content © Andrew Baskott 2026.

All photography (unless otherwise credited) © Andrew Baskott 2008-2026.

ALL RIGHTS RESERVED.

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