My portfolio (a few examples).
Copy for an in-depth 2000-word report on design trends as part of Crown Paint's Colour Insights 2025/2026 project.
Citypress is a leading PR and communications agency based in Manchester. In need of extra copywriting support, they hired me to write a 2000-word report on behalf of their client, Crown Paints, as part of Crown's Colour Insights 2025/2026 project.
Aimed at architects, interior designers, and other built environment professionals, the in-depth article explores how the myriad of trends shaping the global landscape are influencing the world of design.
Copywriting projects for high-end London architects' practice that include brochures, development proposal documents, and advertising features.
Tyler Mandic are an architectural design and renovation company specialsing in high-end design and restoration projects mainly within the central London areas of Kensington, Chelsea, Westminster, and Mayfair.
The projects I've worked with them on, include...
🔸 Writing brochure copy and proposal documents aimed at differing stakeholders in support of a multi-million-pound redevelopment in south-east London. This involved the complete renovation of a large existing 4-storey apartment block, along with constructing additional floors to accommodate six 3- or 4-bed apartments, plus four 5-bed luxury penthouses with roof gardens.
🔸 Writing advertising feature editorial copy for inclusion in a London upmarket magazine featuring a case study highlighting the investment and lifestyle benefits of listed property renovation in central London.
Copywriting with a distinctive style for Bradshaw Taylor: the home of luxury outdoor clothing & country lifestyle fashion brands.
There were two parts to their brief.
🔹 For the fist part, I was to write a series of short, evocative, sentences with a distinctive style and structure - with a maximum of 4 paragraphs and 200 words (see left).
The focus was to be on experiences in the great outdoors, not outdoor clothing or gear.
Written as part of an awareness campaign for their Epicentre retail brand, the copy was written so they were able to pull out and adapt sentences for use in print and digital media. Intended uses include advertising, web banners, social media etc.
🔹 The second part of the brief was to write a series of taglines to accompany a video forming part of the same awareness campaign.
"Thank you so much, Andrew - this is great! You've really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part covered too."
Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands.
Website and email copy-editing for Sarah Raven, an upmarket UK Garden retail brand.
Sarah Raven are a British high-end garden retail brand. They primarily operate online but also supply Sarah Raven products to other retailers.
I've worked on several copy-editing projects for them. These include...
🔸 Editing their website banners and website pop-up pages, and
🔹 Editing a series of marketing emails. This included improving the main and sub-headings, as well as main-body text. The wording varied as each targeted a different audience - prospective, existing, and lapsed customers.
Writing in-depth copy for two eBooks aimed at Architects with tall building projects in Dublin for leading UK PropTech company VU.CITY.
🔹 How to strengthen your planning applications for tall buildings in Dublin was the first eBook. It detailed key strategies and insider knowledge.
🔹 The second eBook was titled: How using 3D digital modelling increases your chances of gaining planning permission for tall buildings in Dublin. And explored the role of 3D digital modelling in the realms of urban planning and architectural design, focusing on Dublin's unique new development challenges and opportunities.
VU.CITY is a London-based PropTech company specialising in 3D smart city modelling platforms used in urban planning and design.
Photo Art book content for award-winning Swiss fine-art portraiture photographer.
Circesque is the latest photo art book by award-winning photographer, Christian Tagliavini. Based in Switzerland, he is renowned for his artistic fine-art environmental fashion portraits.
Throughout the project, I worked with Paola Bergamaschi, his studio manager/P.A. Paola contacted me because she wanted to work with an English-speaking copywriter with a photography background.
The Brief: I was asked to write several sections of content from scratch plus a small amount of copy-editing of text Christian had written for his new photo art book. Circesque celebrates the world of the Circus, with a focus on its art and performers.
The book had a strict (unchangeable) design layout. This meant I had to capture Christian’s thoughts and ideas about his pictures in a limited amount of space. I also had to include the finer styling details of the various models and studio sets. It was an enjoyable challenge!
"Thank you for collaboration, Andrew, your work has been invaluable to us."
Paola Bergamaschi, PA to Christian Tagliavini, award-winning fine art portraiture photographer, Switzerland .
Writing detailed blog posts and eBook copy aimed at architects covering 3D Smart City modelling for urban planning and design.
Working with my client, VU.CITY, this project involved writing in-depth copy for a set of 3 blog posts and 1 eBook on the complex subject of 3D Smart City platforms used in urban design and planning.
The blog posts ran to around 1,000 words. The eBook was 1,500 words. Written specifically for architects, the articles included...
🔹 Bridging the Gap: Integrating smart cities into architectural workflows.
🔸 From Blueprint to Binary: Transforming architecture with Smart City technology.
🔹 Collaborative Creations: Quick wins for architects using Smart City platforms.
🔸 eBook - Realising ROI: The economic value of Smart City platforms for architectural projects.
Current projects involve writing more blog posts and eBooks, this time aimed at Local Authority Planning officials.
Writing the copy for a Blog post entitled: When and where are Fire Roller Shutters required?
Here are the first four paragraphs for one in a series of five blog posts written for specialist content marketing agency, Lollipop, on behalf of one of their major fire sector clients.
The focus of each 1000-word article was Fire Roller Shutters. Their brief also stressed that each article must be written in a way that was refreshingly different from the usual dull industry style.
So, with that in mind, for one blog, I opened with a dramatic account of the Great Fire of London. Something very different from the norm!
Here's the full article: When and where are fire roller shutters required?
I've also worked with Lollipop on other projects, writing articles about various fire safety products as well as on CCTV and security systems.
"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!"
Jo Shaer, Founder, Lollipop, content marketing specialists for the Fire and Security sectors.
Writing multi-page brochure copy for modern, luxury, and period design properties for independent estate agency.
I always enjoy working with Toni-Ann Bird of Guild House Estate Agents, as every property is different and makes the copy great fun to write.
I only write brochure copy for their high-end properties, those usually selling for £1m+. For each property, the brief is always to write with a descriptive storytelling style (the kind of writing I really enjoy). That way, every brochure reads very differently from those produced by other agents. Something appreciated by both vendor and prospective buyer.
With each multi-page brochure I work on, I first make a site visit and walk through every room to get a feel for the property. And venture outside too. That way, I can pick out the details when I come to write. Chatting with the vendors also adds to the copy too.
Illustrated is the introductory copy for an 18-page brochure for a period country cottage in Northamptonshire.
"What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style."
Toni-Ann Bird, Director, Guild House Estate Agents, Warwickshire.
Writing detailed blog post copy on the subject of Commercial Fire Alarm systems: Service and maintenance requirements.
Lollipop is a specialist content marketing agency serving the Fire and Security sectors.
I've already written in-depth, yet engagingly readable, copy for a series of five blog posts on the subject of Fire Roller Shutters. Now, they wanted me to take the same approach with articles on Fire Alarm systems (followed by CCTV and security systems and services).
Here, are the opening paragraphs to a 1000-word article covering Fire Alarm servicing and maintenance requirements.
According to Jo Shaer (Lollipop founder), blog posts about fire and security services and products are notoriously dull, with little to engage the reader. That's why my writing has to be 'refreshingly different'.
About page copy with a bit of storytelling for a designer watch, jewellery, and glass engraver.
The brief for this project was to completely rewrite both the homepage and about page for John Dearden, a specialist in hand engraving of luxury watches, jewellery, and glass. I also reworked some of his website's other pages: products/services, contact, prices, and portfolio.
"When I first browsed Andrew's website, I knew he was the copywriter I needed to rewrite mine. He writes captivating copy that just works. For humans and Google!"
John Dearden, designer watch, jewellery, and glass engraver, Manchester.
I'm a member of... Insured with... and Qualified too!
