Jo Shaer, Lollipop, Fire & Security marketing specialists.
"The written word is the strongest source of power in the universe".
Gary Halbert - legendary US copywriter
Copywriting isn't always about writing to sell, it can be about nurturing your audience, too. That's why using just the right words to match your voice and your message is so important. And why you should never leave it to the likes of ChatGPT or one of its equally unreliable AI cousins.
So, whatever your message. Whatever your ultimate aim, I'll find all the essential words you need. Your story. Your voice. My words.
Words that can...
🔸 Paint a persuasive picture
🔹 Simplify a complex message
🔸 Engage, resonate, and connect with your ideal audience
🔹 Evoke a thought or a feeling
🔸 Tell your compelling story
🔹 Bring your latest dream project to life
🔸 Break down potential barriers
🔹 Build trust
🔸 Inspire and excite...
And so much more.
Also known as Advertorials, Promotional or Sponsored articles, they're written in the style of an editorial article.
They are also the perfect way to inform or entertain while raising awareness of who you are and what you do.
Any marketing message (if there is one) should be subtle as advertising features are not really the place for a hard sell. The writing style should also match the publication it is to appear in.
Everyone loves a good story.
So, transform your project descriptions, case studies, and marketing brochures with some captivating storytelling.
Whether you're an architect, placemaker, urban planning consultant, or property developer, forget writing dull, formulaic project descriptions or case studies. Instead, use architectural storytelling to bring your projects to life by telling the human story behind your ideas, plans, and projects.
With a well-crafted, compelling story, you'll transport your audience into the heart of your design. To inspire and excite them, break down potential barriers, and build trust.
Storytelling also helps you turn your completed projects into persuasive and captivating client case studies and marketing brochures.
Compelling and meaningful copy that's written to ensure your readers are captivated from beginning to end.
At the same time, search engines are kept happy with strategically placed keyphrases and keywords being woven into your article or blog.
But also includes Booklets, Guides, Reports, Flyers, Leaflets, Postcards, and Posters. This may be the digital age, but print most definitely isn't dead.
There's something special about physically holding a glossy brochure or guide and leafing through it at leisure. It's something you can refer to whenever you like. Again and again.
Quality writing matched with quality print and design is always a sure way of making a lasting impression. Whether that's for a single A4 leaflet or a multi-page booklet.
Sometimes, writing copy from scratch isn't always desirable or necessary - especially if you have a tight budget.
That's where copy-editing comes in. And works for both print and digital media.
For example, print media can include brochures, a sales letter, guide book or advertising feature. While, editing for digital can include your website, eBooks, eBrochures, and emails.
Copy-editing is like adding a spot of polish to your existing words to make them really shine. Because, to slightly misquote the late, great, Eric Morecambe... You might be using all the right words, but not necessarily in the best order.
A well-written and well-targeted sales letter can achieve more than you might with a series of cold emails.
You can keep a letter brief with a single page, or maybe two. Or go into even greater detail with three, four, or more pages. You don't have to stint on the words.
A sales letter will have even greater impact if you send it with a beautifully designed brochure, leaflet, or card. Because print lets you make an everlasting impression on both existing and potential clients in a way that digital simply can't.
These are ideal for when you need written content that's more in-depth and authoritative than you might want in a standard blog post. Multi-paged, an eBook (or eBrochure) can be easily downloaded, read, and shared with others.
They're versatile, too. Your eBook (or Brochure) can be a one-off or form part of a marketing funnel series. The choice is yours.
Harness the power of emails to promote your latest products or enticing offers to customers past and present. You can also share news stories, entertain and inspire, too. In fact, your possibilities are almost endless.
Short, creative, and written to reflect your brand in the best possible way. I'll also write as many appropriate variations as possible for you to choose from.
Whatever you need, whether it's to add some additional service pages, a new about page or perhaps have your website's homepage rewritten, I can help.
I'll write anything from a single web page to an entire website. All copy researched and written from scratch.
Landing pages are an option too.
If your website needs a bit of a refresh, leave it to me. Rather than write a page or whole website from scratch, I'll tailor a refresh to your exact needs.
Whether for a single page or a whole website, a refresh is like adding a spot of polish to the words you've written and make every page shine.
So, what is it you're looking for?
🏡 A series of informative awareness-raising eBooks and blog post articles aimed at architectural firms and local authority planning officers for VU.CITY - a leading UK PropTech company specialising in 3D smart city modelling software for urban planning and design.
📷 Copy for a fine-art photography book celebrating the unique world of the Circus, with the focus on its art, and its performers by Swiss-based award-winning fine-art/environmental portraiture photographer, Christian Tagliavini.
🧯 Copy for Blog posts on commercial fire safety products and protection systems, plus security/CCTV systems. All written for Lollipop, a specialist content marketing agency serving the Fire and Security sectors. A key requirement of the brief was that each arcticle had to be written in a way that was 'Refreshingly different from the typically dull industry norm'.
👑 Writing a 2000-word in-depth report exploring how the geopolitical landscape and global trends are influencing the world of design. Written as part of Crown Paint's colour insights 2025/26 project, and...
🌷 Enticing email copy for existing and lapsed green-fingered customers of a well-known upmarket online garden retail brand..
For something more detailed...
John Dearden, luxury Watch & Jewellery engraver, Manchester.