Jo Shaer, Lollipop, Fire & Security sector marketing agency.
Whatever your message. Whatever your ultimate aim, I'll craft just the persuasive words you're after. Your story. Your voice. My words.
Words that can...
🔸 Paint a vivid picture
🔹 Simplify a complex message
🔸 Engage, resonate, and connect with your clients, stakeholders, customers, or prospects
🔹 Spark the imagination
🔸 Bring your latest projects to life
🔹 Win hearts
🔸 Break down potential barriers
🔹 Build confidence and trust
🔸 Inspire... excite... motivate...
People love stories. So, let's give your message a human voice. Make it more engaging, more relatable, more memorable.
Also known as Advertorials, Promotional or Sponsored articles, they're written in the style of an editorial article.
They are also the perfect way to inform or entertain while raising awareness of who you are and what you do.
Any marketing message (if there is one) should be subtle as advertising features are not really the place for a hard sell. The writing style should ideally also match the publication it is to appear in.
Transform your project descriptions, case studies, and marketing brochures with persuasive storytelling that your audience can relate to. Writing that sparks their imagination. Excites... inspires... motivates...
Whether you're an architect, placemaker, planning consultant, LVIA consultant, or property developer, forget writing dull, formulaic project descriptions. Or relying on soulless AI-generated waffle. Instead, use well-crafted architectural storytelling to bring your messaging to life by telling the human story behind your ideas, designs, plans, and projects.
With a compelling narrative, you'll transport your audience into the heart of your plans. Where you can win hearts, break down potential barriers, build trust, encourage greater stakeholder engagement, and so much more.
Compelling and meaningful copy that's written to ensure your readers are hooked from beginning to end. Writing that builds connections, confidence, and trust.
While at the same time keeping search engines happy with your desired keywords and keyphrases strategically woven throughout your article or blog.
Includes Booklets, Guides, Reports, Flyers, Leaflets, Postcards, and Posters. This may be the digital age, but print most definitely isn't dead.
If you're like me you'll feel there's something special about physically holding a glossy brochure or guide in your hands and leafing through it at leisure. A handy source of information that can easily be referred to anytime. Again and again.
Quality writing matched with quality design and print is a surefire way to make a lasting impression. Whether that's a single-page leaflet, double-sided card, or a multi-page brochure, booklet or guide.
Sometimes, writing copy from scratch isn't always desirable or necessary - especially if you have a tight budget. Maybe all that's needed is for your existing copy to have a bit of a refresh.
Or, perhaps, you've used Artificial Intelligence and want the copy it's generated to sound more human. More relatable. Less robotic. And, more importantly, sounding a lot less like your competitors who've all stuck with the same soulless waffle ChatGPT or one of its cousins has managed to cobble together for them.
And that's where copy-editing comes in. Something that works for both print and digital media. Along with anything generated by AI.
For example, print media can include brochures, a sales letter, guide book or advertising feature. While, editing for digital can include your website, eBooks, eBrochures, blog posts, and emails.
Copy-editing is like adding a spot of polish to your existing words to make them really shine. Because, to slightly misquote the late, great comedian, Eric Morecambe... You might be using all the right words, but not necessarily in the best order.
A well-written and well-targeted sales letter can achieve more than you might with a series of cold emails.
You can keep a letter brief with a single page, or maybe two. Or go into even greater detail with three, four, or more pages. You don't have to stint on the words.
A sales letter will have even greater impact if you send it with a beautifully designed brochure, leaflet, or card. Because print lets you make an everlasting impression on both existing and potential clients in a way that digital simply can't.
These are ideal for when you need written content that's perhaps more in-depth than you might want in a standard blog post. Multi-paged, an eBook (or eBrochure) can be easily downloaded, read, and shared with others. Making you an authoritative source.
They're versatile, too. Your eBook (or Brochure) can be a one-off or form part of a marketing funnel series. The choice is yours.
Harness the power of emails to promote your latest products or enticing offers to customers past and present. You can also share news stories, entertain and inspire, too. In fact, your possibilities are almost endless.
Short, creative, and written to reflect your brand in the best possible way. I'll also write as many appropriate variations as possible for you to choose from.
Whatever you need, whether it's to add some additional service pages, a new about page or perhaps have your website's homepage rewritten, I can help.
I'll write anything from a single web page to an entire website. Seach engine optimised (SEO) with your keywords and phrases, all copy is researched and written from scratch.
I write standalone landing pages too.
If your website needs a bit of a refresh, leave it to me. Rather than write a page or whole website from scratch, I'll tailor a refresh to your exact needs.
Whether for a single page or a whole website, a refresh is like adding a spot of polish to the words you've written and make every page shine.
So, what is it you're looking for?
🏡 A series of insightful, awareness-raising eBooks and blog post articles aimed at architectural firms and local authority planning officers for VU.CITY - a leading UK PropTech company specialising in 3D smart city digital twin modelling software for urban planning and design.
📷 Writing several sections of a fine-art photography book celebrating the colourful world of the Circus: its art and its performers by Swiss-based award-winning fine-art/environmental portraiture photographer, Christian Tagliavini.
🧯 Copy for multiple blog posts on commercial fire safety products and protection systems, plus security/CCTV systems. All written for Lollipop, a specialist agency serving the Fire and Security sectors. A key requirement is that each article is written so that it's 'refreshingly different from the dull industry norm'.
👑 Writing a 2000-word in-depth report exploring how the geopolitical landscape and global trends are influencing the world of design. The report forms part of Crown Paint's colour insights 2025/26 project. Plus...
🌷 Enticing email copy for existing and lapsed green-fingered customers of the well-known upmarket online garden retail brand, Sarah Raven.
To see these and other projects in more detail...
John Dearden, luxury Watch & Jewellery engraver, Manchester.



