Jo Shaer, Lollipop, Fire & Security marketing specialists.
After all, copywriting isn't always about writing to sell - it can be about nurturing your audience, too. So, whatever your message. Whatever your ultimate aim, I'll find the essential words you need.
Here's a snapshot of some of the projects I've happily crafted the words for. They include...
♦ Various eBooks and blog post articles aimed at both architects and local authority planners for VU.CITY - a leading UK PropTech company specialising in 3D smart city modelling software for urban planning and design.
♦ A fine-art photography book celebrating the world of the Circus, its art and its performers by award-winning Swiss environmental portrait photographer Chrisitan Tagliavini, and...
♦ Blog posts on commercial fire safety products and protection systems, plus security/CCTV systems. All written for Lollipop, a specialist content marketing agency serving the Fire and Security sectors.
They're also known as Advertorials, Promotional or Sponsored articles.
Written in the style of an editorial article, they're the perfect way to inform or entertain while raising awareness of who you are and what you do.
Any marketing message (if there is one) should be subtle as advertising features are not the place for a hard sell. The writing style should also match the publication it is to appear in.
Transform your project descriptions.
Whether you're an architect, placemaker, urban planner, or developer, forget writing formulaic project descriptions. Instead, use storytelling to bring your plans to life.
With a well-crafted, compelling story, you'll transport your audience into the heart of your plans. To inspire and excite them, break down potential barriers, and build trust.
Storytelling also helps you turn your completed projects into captivating client case studies.
Compelling copy that's always written for the reader to ensure they're captivated from beginning to end.
At the same time, search engines are kept happy with strategically placed keyphrases and keywords being woven into your article or blog.
…Booklets, Guides, Flyers, Leaflets, Postcards, and Posters, too. This may be the digital age, but print most definitely isn't dead.
Printed materials let you say as much or as little as you want tangibly. After all, there's something special about physically holding a glossy brochure and leafing through it at leisure. And it's something a reader can pick up whenever they like. Again and again.
Quality writing matched with quality print and design is always a sure way of making a lasting impression.
Sometimes, writing copy from scratch isn't always desirable or necessary - especially if you have a tight budget.
That's where copy-editing comes in. And works for both print and digital media. For example, I can edit a brochure, sales letter or blog post.
Editing for digital can include your website, eBooks, eBrochures, and emails.
Copy-editing is like adding a spot of polish to your existing words to make them really shine!
A well-written and well-targeted sales letter can achieve more than you might with a series of cold emails.
It'll have an even greater impact if you send it with a beautifully designed brochure, leaflet, or card. Because print lets you make a lasting impression on potential new clients in a way digital simply can't.
These are ideal for when you need written content that's more in-depth and authoritative than you might want in a standard blog post. Multi-paged, an eBook (or eBrochure) can be easily downloaded, read, and shared with others.
They're versatile, too. Your eBook (or Brochure) can be a one-off or form part of a marketing funnel series.
Harness the power of emails to promote your latest products or enticing offers to customers past and present. You can also share news stories, entertain and inspire, too. In fact, your possibilities are almost endless.
Short, creative, and written to reflect your brand in the best possible way. I'll also write as many appropriate variations as possible for you to choose from.
Whatever you need, whether it's to add some additional service pages, a new about page or perhaps have your website's homepage rewritten, I can help.
I'll write anything from a single web page to an entire website. All copy researched and written from scratch.
Landing pages are an option too.
If your website needs a bit of a refresh, leave it to me. Rather than write a page or whole website from scratch, I'll tailor a refresh to your exact needs.
Whether for a single page or a whole website, a refresh is like adding a spot of polish to the words you've written and make every page shine.
Let's have a chat about which pages you think may need a little sprucing up.
As you can see, I cover most areas of copy and content writing.
However, just say if you're looking for something that isn't listed. I may still be able to help you.
And if not, at least suggest a trusted fellow copywriter who might.
John Dearden, luxury Watch & Jewellery engraver, Manchester.
All written content © Andrew Baskott 2024.
All photography (unless otherwise credited) © Andrew Baskott 2011-2024.
ALL RIGHTS RESERVED.
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